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JioCinema and the 2022 FIFA World Cup
JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
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ights/Blog/JioCinema-and-the-2022-FIFA-World-Cup
48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets
Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
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ights/Press-Releases/2023/3/48-hour-Television-Reporting-for-All-National-Networks-and-All-Local-Stations-in-All-210-Markets
Tubi announces first-to-market planning integrations and partnerships at Tubi connect
Tubi today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences.
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ights/Press-Releases/2023/3/Tubi-announces-first-to-market-planning-integrations-and-partnerships-at-Tubi-connect
Formula One is fuelling up the US market
15 million Americans visited digital content related to auto racing sports in January 2023.
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ights/Blog/Formula-One-is-fuelling-up-the-US-market
Who is today’s Spotify Consumer
If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
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ights/Blog/Who-is-today-s-Spotify-Consumer
El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
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ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand
For the first time fast viewing results for every local market
Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
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ights/Blog/For-the-first-time-fast-viewing-results-for-every-local-market
Madness in March for Las Vegas NV
Local TV Snapshot: March 20-26, 2023
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ights/Blog/Madness-in-March-for-Las-Vegas-NV
Year in Review: Oh Canada!
See the holistic view of audience behaviors in Canada, with actionable insights for the year ahead for brands, agencies, and publishers.
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ights/Presentations-and-Whitepapers/2023/Year-in-Review-Oh-Canada
The Game Day Ads that Dominated on Social
The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
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ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social
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