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Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
9% - ights/Blog/Monetization-Opportunities-for-Publishers

Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
9% - ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore

Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
9% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide

Proximic by Comscore Unveils Suite of New AI Powered Contextual Solutions for Enhanced Privacy Centric Programmatic Advertising

Advertisers can Target Audiences by Demographic,TV Shows Viewership and more without Use of Cookies
9% - ights/Press-Releases/2023/9/Proximic-by-Comscore-Unveils-Suite-of-New-AI-Powered-Contextual-Solutions-for-Enhanced-Privacy-Centric-Programmatic-Advertising

Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for the Festive Season!

Discover the power of a well-executed holiday strategy with our comprehensive Holiday Segment Guide.
9% - ights/Presentations-and-Whitepapers/2023/Unwrap-the-Holiday-Segment-Guide-Your-Essential-Ad-Targeting-Resource-for-the-Festive-Season

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
9% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

Political TV Ad Exposure Targeting

New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
9% - ights/Presentations-and-Whitepapers/2023/Political-TV-Ad-Exposure-Targeting

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
9% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Comscore partners with Xandr to bring cookie-free CTV audience targeting to the UK and EMEA at scale

Comscore (NASDAQ: SCOR) is excited to announce that its UK and EMEA clients can now access Comscore Predictive Audiences via Xandr Curate, a product of AT&T’s advanced advertising company.
9% - ights/Press-Releases/2021/11/Comscore-partners-with-Xandr-to-bring-cookie-free-CTV-audience-targeting-to-the-UK-and-EMEA-at-scale

Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting

Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
9% - ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting