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Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting.
9% - ights/Presentations-and-Whitepapers/2022/Privacy-Forward-Programmatic-Audience-Targeting

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
9% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore

Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
9% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
9% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
9% - ights/Blog/Say-hello-to-Proximic-by-Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
9% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
9% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond

The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting purveyors of misinformation unintentionally with advertising...
9% - ights/Blog/Combating-Misinformation-Warfare-Responsible-Action-During-the-Current-Conflict-and-Beyond

SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
9% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
9% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments