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Comcast Advertising and Comscore Expand Partnership

Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
9% - ights/Press-Releases/2024/8/Comcast-Advertising-and-Comscore-Expand-Partnership

Celebrating 25 years of Comscore

Celebrating 25 years of Comscore
9% - ights/Celebrating-25-years-of-Comscore

Comscore Reports Second Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2024.
9% - ights/Press-Releases/2024/8/Comscore-Reports-Second-Quarter-2024-Results

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
9% - ducts/Advertising/Market-Level-Campaign-Measurement

Comscore Campaign Ratings

Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV, desktop and mobile platforms
9% - ducts/Advertising/Comscore-Campaign-Ratings

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
9% - ights/Press-Releases/2024/8/Horizon-Media-Taps-Comscore-as-Preferred-Contextual-Intelligence-Provider-to-Tackle-Signal-Loss-and-Privacy-Challenges

Comscore Campaign Ratings Now Integrated Into Basis Technologies

Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform....
9% - ights/Press-Releases/2024/8/Comscore-Campaign-Ratings-Now-Integrated-Into-Basis-Technologies

Comscore and FreeWheel Forge Next-Gen Partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio
9% - ights/Press-Releases/2024/8/Comscore-and-FreeWheel-Forge-Next-Gen-Partnership

Local Insights at Your Fingertips

Comscore is uniquely positioned to provide insights into media-audience viewership at the local level, and through our unique partnership with the American Communities Project (ACP) we can even offer county-level analysis into specific communities and...
9% - ights/Blog/Local-Insights-at-Your-Fingertips

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
9% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024