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Building a winning political media plan with Arsement Media Group
Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning political campaign strategy.
9% -
e-Studies/Building-a-winning-political-media-plan-with-Arsement-Media-Group
Frameplay & Comscore offer Brand Lift in the Gaming Space
A leading snack brand and their agency wanted to gaming audience in a meaningful, authentic way to reinforce that the brand is a great tasting snack.
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e-Studies/Frameplay-Comscore-offer-Brand-Lift-in-the-Gaming-Space
Comscore Predictive Audiences Drive Campaign Performance for QSR Brand
H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.
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e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-QSR-Brand
Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™
Pursuit Channel, an outdoor enthusiast network and Comscore TV client, learned that a major ad agency was not planning to include them in a nationally ranked mid-sized truck ad buy.
9% -
e-Studies/Pursuit-Channel-winning-automotive-ad-placements-with-Comscore-TV-measurement-and-Advanced-Audiences
Consumer Journey Online
A case study that shows how we can help our clients navigate different perspectives in order to reach relevant audiences no matter where they are.
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e-Studies/Consumer-Journey-Research
Increasing in-target delivery with Centro
Comscore pre-bid insights substantially increased in-target delivery for Cento clients
9% -
e-Studies/Increasing-in-target-delivery-with-Centro
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
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e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics
Validate LDA Compliance with Comscore Campaign Ratings Measurement
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e-Studies/Validate-LDA-Compliance-with-Comscore-Campaign-Ratings-Measurement
Comscore Social Incremental Audience
Comscore integrates social media audience data with traditional digital measurement of domains and apps, providing clients the full picture of their total audience size and demographic composition to optimize their strategies.
9% -
e-Studies/Comscore-Social-Incremental-Audience
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser
Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
9% -
e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk
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