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VEVO and Spotify Go Head to Head in the Nordics
Popular music video site VEVO currently leads the Entertainment-Music category with 5.2 million unique visitors during January 2012 in the Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden). However, the music streaming property Spotify...
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ights/Infographics/VEVO-and-Spotify-Go-Head-to-Head-in-the-Nordics
Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets
The recently released comScore 2012 Mobile Future in Focus revealed that the Google Android and Apple iOS smartphone platforms emerged as leaders across many developed mobile markets.
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ights/Infographics/Smartphone-Platform-Wars-Intensify-as-Android-and-Apple-Take-the-Lead-in-Most-Markets
Is Pinterest the Next Big Social Network in Europe?
Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the...
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ights/Infographics/Is-Pinterest-the-Next-Big-Social-Network-in-Europe
Majority of US Mobile Users Now Access Mobile Media
September marked the first month when more than half (50.4%) of the total U.S. mobile audience used mobile media (which includes browsing the mobile web, accessing applications or downloading content). In the past year, the U.S. mobile media audience ...
9% -
ights/Infographics/Majority-of-US-Mobile-Users-Now-Access-Mobile-Media
Apps Account for 4 in every 5 US Mobile Media Minutes
Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.
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ights/Infographics/Apps-Account-for-4-in-every-5-US-Mobile-Media-Minutes
Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising
With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing...
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ights/Infographics/Political-Candidates-Use-Different-Strategies-to-Engage-Voters-Through-Digital-Advertising
Nearly Half of EU5 Smartphone Users are Gamers
In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved...
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ights/Infographics/Nearly-Half-of-EU5-Smartphone-Users-are-Gamers
Do QR Codes Work Best in Magazines and Newspapers
Over 14.2 million smartphone users scanned a QR/Bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK) during the three month average ending March 2012. More than half of the smartphone audience that scanned...
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ights/Infographics/Do-QR-Codes-Work-Best-in-Magazines-and-Newspapers
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related...
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ights/Infographics/Nearly-1-in-5-U.S.-Smartphone-Owners-Booked-Travel-on-their-Device-in-Past-Three-Months
Android Accounts for Majority of Japans Smartphone Market
More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Androids share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the...
9% -
ights/Infographics/Android-Accounts-for-Majority-of-Japan-s-Smartphone-Market
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