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France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category
Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent...
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ights/Infographics/France-Has-Highest-Reach-Worldwide-for-Jewelry-Luxury-Goods-Accessories-category
NRJ.fr Has the Most Engaged Audience Amongst Selected Radio Sites.
The radio category was visited by 13.3 million French internet users via a desktop PC or laptop during September 2013 (28 percent reach). Among the selected sites, Europe1.fr had the largest audience with 2.5 million unique visitors in September 2013,...
9% -
ights/Infographics/NRJ-fr-Has-the-Most-Engaged-Audience-Amongst-Selected-Radio-Sites
92 Percent of US Time Spent with Photos Occurs on Mobile vs Just 25 Percent for Portals
As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities...
9% -
ights/Infographics/92-Percent-of-US-Time-Spent-with-Photos-Occurs-on-Mobile-vs-Just-25-Percent-for-Portals
Russians Spend over 6 hours a Month on Odnoklassniki
The social networking category in Russia was visited by nearly 56 million internet users in July 2013, thats 85% of the total online population in Russia. Taking the top spot was Vk.com with 49.2 million unique visitors that month, followed by Odnoklassniki...
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ights/Infographics/Russians-Spend-over-6-hours-a-Month-on-Odnoklassniki
Apps Drive Smartphone Engagement Browsing Wins on Tablets
Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spent) of retail category engagement on smartphones, mobile...
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ights/Infographics/Apps-Drive-Smartphone-Engagement-Browsing-Wins-on-Tablets
Amazon Sites is Most Popular Retail Site in Sweden
In August 2013, the retail category was visited by over 5 million Swedish internet users, an increase of 12 percent compared to August last year.
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ights/Infographics/Amazon-Sites-is-Most-Popular-Retail-Site-in-Sweden
How Much Does Engagement with Banking Sites Vary by Household Income?
The banking category was visited by 22 million Germans (38 percent reach) via a desktop PC or laptop during July 2013, nearly 30 percent of which had a household income of 75,000 and more. Those earning between 35,000 and 49,999 made up the second...
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ights/Infographics/How-Much-Does-Engagement-with-Banking-Sites-Vary-by-Household-Income
Over a quarter of UK smartphone users use their phones while watching TV
36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising.
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ights/Infographics/Over-a-quarter-of-UK-smartphone-users-use-their-phones-while-watching-TV
The Split of Time Across Devices Is Influenced by Content Category
We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen...
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ights/Infographics/The-Split-of-Time-Across-Devices-Is-Influenced-by-Content-Category
Mobile Millennials Retail Myths and Realities
Mobile devices have changed the way consumers purchase goods. Processes that were historically performed entirely offline have been transformed with the presence of smartphones and tablets that accompany consumers on their visits to retail stores.
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ights/Infographics/Mobile-Millennials-Retail-Myths-and-Realities
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