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comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement

comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE®). This certification expands on the solution’s existing ABC-accredited...
28% - ights/Press-Releases/2017/7/comScore-Becomes-the-First-Company-to-Receive-ABC-Certification-for-Video-Viewability-Measurement

The Key to Successful Selling

As I explored all that the NAB’s Small Market Television Exchange had to offer, I heard time and time again the desire for local stations to evolve their way of selling beyond the “package”. And since “evolve” was the theme of this year’s meeting, I thought...
28% - ights/Blog/The-Key-to-Successful-Selling

Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
28% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
27% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

The Continuing Sad Plight of Small Businesses

In a blog post earlier this year, I wrote about the challenges facing small e-commerce businesses, noting that their share of online spending in Q4 2009 showed a 4.2 point decline versus Q4 2008. Unfortunately, the situation hasn’t improved since then....
26% - ights/Blog/The-Continuing-Sad-Plight-of-Small-Businesses

Despite Reports of Decline, Health Websites Retain Popularity

Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented...
26% - ights/Blog/Despite-Reports-of-Decline-Health-Websites-Retain-Popularity

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
25% - ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net

Women's Vote

New Poll Shows Women’s Vote Critical in Final Days
24% - ights/Press-Releases/2004/10/Women-s-Vote

Putting the Digital Future in Focus – 5 Stories that Will Shape the U.S. Digital Industry in 2012

comScore just released its 2012 U.S. Digital Future in Focus report, which is full of interesting data covering the digital industry including social media, search, online video, digital advertising, mobile and e-commerce, including an analysis of what...
24% - ights/Blog/Putting-the-Digital-Future-in-Focus-5-Stories-that-Will-Shape-the-U.S.-Digital-Industry-in-2012

In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets

By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
24% - ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets