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comScore Announces Appointment of Joan FitzGerald as Vice President of Television Sales and Business Development

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Joan FitzGerald has joined the company as vice president, television sales and business development. Ms. FitzGerald will be responsible for establishing relationships...
60% - ights/Press-Releases/2010/3/comScore-Announces-Appointment-of-Joan-FitzGerald-as-Vice-President-of-Television-Sales-and-Business-Development

Comscore Reinvents its Branded Content Offering Through Partnership with Hive

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a broad partnership with Hive, a leading provider of enterprise AI solutions. The partnership will enable the integration of AI-powered...
60% - ights/Press-Releases/2021/3/Comscore-Reinvents-its-Branded-Content-Offering-Through-Partnership-with-Hive

Comscore Announces Results of Special Meeting of Stockholders

During the special meeting, Comscore’s stockholders approved the issuance of convertible preferred stock to Charter Communications, Qurate Retail and an affiliate of Cerberus Capital Management, as well as a related amendment to Comscore’s certificate...
60% - ights/Press-Releases/2021/3/Comscore-Announces-Results-of-Special-Meeting-of-Stockholders

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
60% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement

Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
60% - ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities

oday, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s...
60% - ights/Press-Releases/2022/9/FreeWheel-and-Comscore-Launch-Advanced-Connected-TV-Contextual-Targeting-Capabilities

The Privacy Forward Conversation How Consumer Demands are Shaping Online Privacy

One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
60% - ights/Blog/The-Privacy-Forward-Conversation-How-Consumer-Demands-are-Shaping-Online-Privacy

comScore Introduces validated Campaign Essentials™ (vCE) in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of...
60% - ights/Press-Releases/2012/5/comScore-Introduces-validated-Campaign-Essentials-vCE-in-Canada

comScore Introduces Total Universe Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile...
60% - ights/Press-Releases/2011/4/comScore-Introduces-Total-Universe-Report

comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement

comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...
60% - ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement