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comScore and PlaceIQ Launch Jointly Developed Product

comScore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by comScore, which measures lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, marketers and their agencies will be able...
54% - ights/Press-Releases/2017/10/comScore-and-PlaceIQ-Launch-Jointly-Developed-Product

comScore Anuncia el Lanzmiento de Mejoras Significativas en Mobile Metrix y MMX Multi Platform en Argentina y Mexico

comScore today announced the launch of major upgrades to Mobile Metrix and MMX Multi-Platform in Argentina and Mexico with the introduction of Audience Duplication, Cross Visiting and Reach/Frequency reports.
60% - ights/Press-Releases/2017/9/comScore-announces-launch-of-major-enhancements-to-Mobile-Metrix-MMX-Multi-Platform-in-Argentina-and-Mexico

comScore Reports September North American Box Office on Track to Hit a New All Time Record

September 2017 positioned to reach $700 million milestone for the first time ever at North American Box Office
60% - ights/Press-Releases/2017/9/comScore-Reports-September-North-American-Box-Office-on-Track-to-Hit-a-New-All-Time-Record

comScore Appoints Joseph R Rostock as Chief Information Officer

comScore today announced that Joseph R. Rostock will join comScore in the newly created role of Chief Information Officer (CIO) effective today, September 28, 2017. He will report to Chief Operating Officer (COO) Cameron Meierhoefer and lead comScore’s...
66% - ights/Press-Releases/2017/9/comScore-Appoints-Joseph-R-Rostock-as-Chief-Information-Officer

comScore Launches Activation Solution Suite

comScore today announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensuring ad delivery in relevant and brand safe content.
47% - ights/Press-Releases/2017/9/comScore-Launches-Activation-Solution-Suite

comScore Signs Local TV Ratings Contract with Capitol Broadcasting Company

WRAL-TV and WRAZ-TV in Raleigh-Durham, NC Adopt comScore’s Local Television Ratings.
66% - ights/Press-Releases/2017/9/comScore-Signs-Local-TV-Ratings-Contract-with-Capitol-Broadcasting-Company

comScore Local TV Ratings During Hurricane Harvey Confirm Viewer Reliance on Local Television Stations

comScore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following the landfall of Hurricane Harvey – and announced that it will...
60% - ights/Press-Releases/2017/9/comScore-Local-TV-Ratings-During-Hurricane-Harvey-Confirm-Viewer-Reliance-on-Local-Television-Stations

comScore Releases New Global Mobile Report’ Providing Mobile Snapshot Across 14 Markets

– comScore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changing the worldwide digital landscape. The report uses multi-platform...
54% - ights/Press-Releases/2017/9/comScore-Releases-New-Global-Mobile-Report-Providing-Mobile-Snapshot-Across-14-Markets

comScore Launches Plan Metrix in Germany

comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes and interests. This product allows publishers to describe their...
47% - ights/Press-Releases/2017/9/comScore-Launches-Plan-Metrix-in-Germany

5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
31% - ights/Blog/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report