Comscore Appoints Joseph R. Rostock as Chief Information Officer
Esteemed Technology Veteran and Former Verizon Senior Fellow to Lead Technology Organization
Yvonne Bigbee Elevated to CTO
RESTON, VA, September 28, 2017 – Comscore today announced that Joseph R. Rostock will join Comscore in the newly created role of Chief Information Officer (CIO) effective today, September 28, 2017. He will report to Chief Operating Officer (COO) Cameron Meierhoefer and lead Comscore’s technology organization.
Mr. Rostock most recently served as Chief Technology Officer of Inovalon Holdings, a position he held since 2013. Prior to joining Inovalon, he served as the Vice President and Chief Technologist for The Alliance for Telecommunications Industry Solutions (ATIS). Prior to these roles, Mr. Rostock, had a distinguished career at Verizon Communications where he was a Senior Fellow, following a distinguished career that began as a software engineer in 1986. During his 25 years at Verizon, he progressed through a series of technical and management positions with increasing levels of responsibility, charged with developing strategy, forging a strong leadership culture and turning around key business units. In his capacity as Executive Director, he oversaw the consolidation of wholesale and retail IT teams into a single organization supporting an $8 billion business unit and managed a workforce of 1,400 global software engineering professionals. He received a Bachelor of Arts Degree in Telecommunications from Temple University and completed Graduate Studies in Computer Science at St. Joseph’s University.
“I’m delighted to welcome Joe to Comscore,” said Cameron Meierhoefer. “Joe is both a technology veteran and change agent with a track record of driving innovation, galvanizing large teams, and getting results. As we work to measure a dynamic, cross-platform world, Joe brings formidable expertise. infectious energy and strong business management to our team at just the right moment.”
“I’m excited to join Comscore and help the company realize its tremendous potential to define cross-platform measurement,” said Joe Rostock. “I look forward to working with the many talented technologists at Comscore in continuing the company’s legacy of innovation while building a world-class technology organization that produces the products for the future.”
In conjunction with Mr. Rostock’s appointment as CIO, it was announced that Yvonne Bigbee has been appointed Chief Technology Officer (CTO), a role she has held on an interim basis since July 2017. Ms. Bigbee joined Comscore in 2001 and prior to her appointment as interim CTO served as Executive Vice President, managing the company’s global software engineering staff. Ms. Bigbee will report to Mr. Rostock and will oversee all technology development functions, managing the alignment of technology development with Comscore’s product and business teams.
“Throughout her tenure, Yvonne has contributed significant innovations and emerged as an important senior leader with a tireless commitment to Comscore,” said Cameron Meierhoefer, “I’m confident Yvonne’s contributions will continue and be amplified under this new organizational structure.”
Comscore, Inc. (OTC: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com.
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