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comScore Launches AdEffx Campaign Essentials™ in Europe
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after...
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ights/Press-Releases/2011/4/comScore-Launches-AdEffx-Campaign-Essentials-in-Europe
Younger Consumers Receptive to Advertising on User-Generated Content Sites
In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
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ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites
Why Are Millennials So Mobile
In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials...
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ights/Blog/Why-Are-Millennials-So-Mobile
UK Digital Market Overview January 2014
Your monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users.
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ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-January-2014
The Next Frontier in Cross Media Measurement
Reflections on i-com and our joint Executive Briefing with Kantar Media.
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ights/Blog/The-Next-Frontier-in-Cross-Media-Measurement
CMI Compas Chooses comScore as Ad Verification Solution Provider of Record
CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences.
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ights/Press-Releases/2014/1/CMI-Compas-Chooses-comScore-as-Ad-Verification-Solution-Provider-of-Record
Upping the Ante on NHT
Over the past several years, comScore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining the steps needed to eradicate NHT from the ecosystem....
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ights/Blog/Upping-the-Ante-on-NHT
GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick
In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer...
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ights/Blog/GroupM-IPG-Omnicom-Group-and-Publicis-Groupe-Drive-Momentum-for-vCE-in-DoubleClick
comScore Hosts Inaugural Industry Summit to Address the Future of Audiences Advertising
Key industry leaders congregate in New York for first-ever comScore Industry Summit
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ights/Press-Releases/2015/8/comScore-Hosts-Inaugural-Industry-Summit-to-Address-the-Future-of-Audiences-Advertising
Comscore Announces AE Networks to Join Comscore Campaign Ratings Beta Program
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that global content company, A+E Networks®, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s...
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ights/Press-Releases/2018/11/Comscore-Announces-AE-Networks-to-Join-Comscore-Campaign-Ratings-Beta-Program
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