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comScore Launches AdEffx Campaign Essentials™ in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after...
38% - ights/Press-Releases/2011/4/comScore-Launches-AdEffx-Campaign-Essentials-in-Europe

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
38% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

Why Are Millennials So Mobile

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials...
38% - ights/Blog/Why-Are-Millennials-So-Mobile

UK Digital Market Overview January 2014

Your monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users.
38% - ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-January-2014

The Next Frontier in Cross Media Measurement

Reflections on i-com and our joint Executive Briefing with Kantar Media.
38% - ights/Blog/The-Next-Frontier-in-Cross-Media-Measurement

CMI Compas Chooses comScore as Ad Verification Solution Provider of Record

CMI/Compas has named comScore as its solution provider of record for ad verification. This is a first of its kind collaboration in the pharma industry for physician and healthcare provider audiences.
38% - ights/Press-Releases/2014/1/CMI-Compas-Chooses-comScore-as-Ad-Verification-Solution-Provider-of-Record

Upping the Ante on NHT

Over the past several years, comScore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining the steps needed to eradicate NHT from the ecosystem....
38% - ights/Blog/Upping-the-Ante-on-NHT

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick

In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer...
38% - ights/Blog/GroupM-IPG-Omnicom-Group-and-Publicis-Groupe-Drive-Momentum-for-vCE-in-DoubleClick

Comscore Announces AE Networks to Join Comscore Campaign Ratings Beta Program

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that global content company, A+E Networks®, will join other leading media companies as a beta partner for Comscore Campaign Ratings, Comscore’s...
38% - ights/Press-Releases/2018/11/Comscore-Announces-AE-Networks-to-Join-Comscore-Campaign-Ratings-Beta-Program