The State of Social Media
Your monthly snapshot of digital audience trends
Here is a brief summary of some of the key topics covered in this report:Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users.
The demographic spotlight falls on adults aged 35 to 54 and demonstrates a group of well organised and forward planning people
The month on month rise of retail sites, which we saw in last month’s Multi-Platform data, continued in November as the peak of eCommerce for Christmas continues, also boosted this year by Cyber Friday in late November
The top 5 YouTube partner channels remained the same for November but we did see Sony BMG, Base 79 and Orchard all move up one place month on month to occupy positions six through to eight. The only change in the top ten was WarnerBros vfp replacing ZEFR who dropped out of the top ten.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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