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What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising...
31% - ights/Blog/What-the-comScore-Yahoo-Partnership-Means-for-vCE-Clients

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

At today’s Digital Content NewFronts, comScore (NASDAQ: SCOR) and Yahoo (NASDAQ: YHOO) announced that they are partnering to simplify the digital ad buying and measurement process for marketers around the world.
52% - ights/Press-Releases/2014/4/Yahoo-and-comScore-Partner-to-Expand-Global-Access-to-Ad-Measurement

comScore Now Offers Actionable Brand Metrics for Mobile Advertising on Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials™ Mobile (vCE Mobile)...
60% - ights/Press-Releases/2014/4/comScore-Now-Offers-Actionable-Brand-Metrics-for-Mobile-Advertising-on-Smartphones-and-Tablets

comScores Latest White Paper 2014 US Digital Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major...
62% - ights/Press-Releases/2014/4/comScores-Latest-White-Paper-2014-US-Digital-Future-in-Focus-Available-for-Download

comScore Announces the Beta Release of Mobile Metrix in the Netherlands

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets.
60% - ights/Press-Releases/2014/4/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-the-Netherlands

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Ad Impressions, Ad Validation, Advertising, Video, Viewability,
39% - ights/Blog/Lifting-of-MRC-Advisory-on-Digital-Ad-Viewability-Signals-New-Era-of-Accountability

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in...
31% - ights/Blog/Social-Media-Monetization-in-a-Mobile-First-World

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice
60% - ights/Press-Releases/2014/3/GroupM-Italy-Selects-comScore-as-its-Digital-Ad-and-Audience-Delivery-Validation-Partner-of-Choice

comScore Announces Spain Launch of MMX Multi-Platform

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Spain launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX™, Mobile Metrix® and Video...
60% - ights/Press-Releases/2014/3/comScore-Announces-Spain-Launch-of-MMX-Multi-Platform

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and...
28% - ights/Blog/A-Commitment-to-Transparency