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Global Momentum towards Trust in Digital Advertising

Restoring trust in digital advertising depends on solving the issues of viewability, brand safety, fraud and target audiences in a simplified and unified way so brands and agencies can feel confident their message is being seen by the right people to...
33% - ights/Blog/Global-Momentum-towards-Trust-in-Digital-Advertising

comScore and InsightXplorer Announce Exclusive Third-Party Alliance

comScore Inc. (NASDAQ: SCOR) and InsightXplorer today announced an exclusive third-party reseller alliance in the Taiwan market. This alliance will bring comScore’s global digital measurement products and services to the Taiwan market, while leveraging...
31% - ights/Press-Releases/2011/11/comScore-and-InsightXplorer-Announce-Exclusive-Third-Party-Alliance

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
31% - ights/Blog/The-Internet-is-a-Gamechanger-in-the-2008-Presidential-Race

comScore Acquires the Products Division of Nexius

Today, comScore announced the acquisition of the products division of mobile network analytics provider Nexius, Inc., called the Xplore product suite. I want to offer a few thoughts on why we are so excited about this news.
31% - ights/Blog/comScore-Acquires-the-Products-Division-of-Nexius

GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Usage

The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, today released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application...
31% - ights/Press-Releases/2011/6/GSMA-Mobile-Media-Metrics-Report-Issued-on-UK-Mobile-Applications-Usage

comScore Launches Online Video Measurement Service in Turkey

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed...
31% - ights/Press-Releases/2011/4/comScore-Launches-Online-Video-Measurement-Service-in-Turkey

VivaKi Nerve Center and comScore Develop Custom Partnership

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this...
31% - ights/Press-Releases/2012/8/VivaKi-Nerve-Center-and-comScore-Develop-Custom-Partnership

Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent...
31% - ights/Press-Releases/2010/12/Cyber-Monday-Hangover-U.S.-Online-Spending-Growth-Softens-After-Strong-Early-Week-Performance

Government Sites Reach 40 Percent of Americans but Lag Behind Overall Internet Growth

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of traffic to federal Government sites, which showed a decline over the past year despite attempts to make the government more digital-friendly. In July...
31% - ights/Press-Releases/2011/9/Government-Sites-Reach-40-Percent-of-Americans-but-Lag-Behind-Overall-Internet-Growth

Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
31% - ights/Blog/Moving-Beyond-the-Click-How-Digital-Advertising-Should-Work