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comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and...
31% - ights/Blog/comScore-and-Our-Continued-MRC-Accreditation-Momentum

Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
31% - ights/Blog/Momentum-in-Mexico-New-Measurement-and-Partnership-Offerings-Come-to-Market

Getting Back to the Advertising Metrics That Matter

Since comScore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers. The response to the news has been quite positive with many questions...
31% - ights/Blog/Getting-Back-to-the-Advertising-Metrics-That-Matter

comScore and Acxiom to Make RealTime MultiChannel Marketing Measurement a Reality

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Acxiom® (NASDAQ: ACXM), the leading enterprise data, analytics and software-as-a-service company, today announced a strategic partnership to enhance the granularity and speed...
31% - ights/Press-Releases/2014/2/comScore-and-Acxiom-to-Make-RealTime-MultiChannel-Marketing-Measurement-a-Reality

What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising...
31% - ights/Blog/What-the-comScore-Yahoo-Partnership-Means-for-vCE-Clients

Progressing Toward a Human GRP in Digital

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach...
31% - ights/Blog/Progressing-Toward-a-Human-GRP-in-Digital

comScore Forecasts 14 Percent Growth to 48 Billion for 2013 US Holiday Desktop ECommerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season.
31% - ights/Press-Releases/2013/11/comScore-Forecasts-14-Percent-Growth-to-48-Billion-for-2013-US-Holiday-Desktop-ECommerce-Spending

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities...
31% - ights/Blog/Digital-Campaign-Validation-is-Foundational-for-Advertising-Impact

News Press Gazette Signs as First TV Station Group to Pilot Local News Intelligence Service

comScore today announced that News-Press & Gazette Company (NPG) will be the pioneering TV station group to pilot Local News Intelligence, a new data analysis service launched in partnership between Transform, Inc. and comScore. By leveraging comScore...
31% - ights/Press-Releases/2018/4/News-Press-Gazette-Signs-as-First-TV-Station-Group-to-Pilot-Local-News-Intelligence-Service

comScore Brings Its Core Digital Data into a Single Unified View

comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update...
31% - ights/Press-Releases/2018/10/comScore-Brings-Its-Core-Digital-Data-into-a-Single-Unified-View