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What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising...
31% - ights/Blog/What-the-comScore-Yahoo-Partnership-Means-for-vCE-Clients

Progressing Toward a Human GRP in Digital

Early into my tenure as comScore’s Chief Research Officer back in 2008, I argued in favor of the use of GRPs in digital measurement. It’s hard to believe now, but back then this was a controversial viewpoint among the digiterati who believed that reach...
31% - ights/Blog/Progressing-Toward-a-Human-GRP-in-Digital

comScore Forecasts 14 Percent Growth to 48 Billion for 2013 US Holiday Desktop ECommerce Spending

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season.
31% - ights/Press-Releases/2013/11/comScore-Forecasts-14-Percent-Growth-to-48-Billion-for-2013-US-Holiday-Desktop-ECommerce-Spending

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities...
31% - ights/Blog/Digital-Campaign-Validation-is-Foundational-for-Advertising-Impact

News Press Gazette Signs as First TV Station Group to Pilot Local News Intelligence Service

comScore today announced that News-Press & Gazette Company (NPG) will be the pioneering TV station group to pilot Local News Intelligence, a new data analysis service launched in partnership between Transform, Inc. and comScore. By leveraging comScore...
31% - ights/Press-Releases/2018/4/News-Press-Gazette-Signs-as-First-TV-Station-Group-to-Pilot-Local-News-Intelligence-Service

comScore Brings Its Core Digital Data into a Single Unified View

comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update...
31% - ights/Press-Releases/2018/10/comScore-Brings-Its-Core-Digital-Data-into-a-Single-Unified-View

comScore Brings Moviegoer Insights to Key International Markets

comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that its real-time box office and polling solution, PostTrak™, has expanded internationally and will now be available in four new markets: Australia,...
31% - ights/Press-Releases/2018/10/comScore-Brings-Moviegoer-Insights-to-Key-International-Markets

Discovery and Comscore Announce Broad Strategic Partnership Across Measurement Targeting and Segmentation

Discovery and Comscore today announced a number of multi-year strategic agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities.
31% - ights/Press-Releases/2019/10/Discovery-and-Comscore-Announce-Broad-Strategic-Partnership-Across-Measurement-Targeting-and-Segmentation

Comscore Joins with Leading Ad Platforms to Help Media Buyers Better Reach Connected TV Audiences

Comscore joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
31% - ights/Press-Releases/2019/9/Comscore-Joins-with-Leading-Ad-Platforms-to-Help-Media-Buyers-Better-Reach-Connected-TV-Audiences

Top 10 Burning Issues in Local Television

In this post, we outline the top ten burning issues in local television heading into 2020 and introduce our new blog series delving into each issue in-depth.
31% - ights/Blog/Top-10-Burning-Issues-in-Local-Television