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Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
31% - ights/Blog/Bridging-the-Divide-Between-TV-and-Digital

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors.
31% - ights/Press-Releases/2019/4/Comscore-Releases-New-Advanced-Segmentation-Data-for-Digital-Audiences-in-Canada

Lift Off Brand Research in the Cross-Platform Age

As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand measurement really be? Read more.
31% - ights/Blog/Lift-Off-Brand-Research-in-the-Cross-Platform-Age

GSTV and Comscore Partner to Measure Cross-Platform Video Impact

GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, and Comscore today announced campaign results from two pilot studies that used a new approach to quantifying the effect of ad...
31% - ights/Press-Releases/2019/12/GSTV-and-Comscore-Partner-to-Measure-Cross-Platform-Video-Impact

CCPA And Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.
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Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal

Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal New agreement brings Comscore’s linear TV and local mobile and desktop insights, as well as its political, automotive and consumer targeting segments to all NBC...
31% - ights/Press-Releases/2019/1/Comscore-Expands-Partnership-with-NBC-and-Telemundo-Owned-Stations-to-Full-Group-Deal

Television and Video Advertising Measurement-the Next Generation

Comscore launched a new partnership with LiveRamp to combine our companies’ collective television and video intelligence to develop new and innovative privacy-focused services across the advertising ecosystem.
31% - ights/Blog/Television-and-Video-Advertising-Measurement-the-Next-Generation

Does Snapchats Strength Among Millennials Predict Eventual Mainstream Success

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money...
31% - ights/Blog/Does-Snapchats-Strength-Among-Millennials-Predict-Eventual-Mainstream-Success

comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK

Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market...
31% - ights/Blog/comScore-and-UKOM-Continue-their-Partnership-for-Online-Audience-Measurement-in-the-UK

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
31% - ights/Blog/The-Future-of-Ad-Performance-and-Effectiveness