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comScore Canada and PMB Announce Partnership to Link Print Readership, Internet Behaviour and Product Usage Data

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced a joint product offering that links Canadians’ online media habits with print readership and other media consumption as well as product and brand usage and extensive demographic...
68% - ights/Press-Releases/2010/4/comScore-Canada-and-PMB-Announce-Partnership-to-Link-Print-Readership-Internet-Behaviour-and-Product-Usage-Data

comScore Debuts Video Measurement in Asia-Pac

Last week, comScore announced the launch of our video measurement service in six markets in the Asia-Pacific region - Australia, China, Hong Kong, Japan, Malaysia and Singapore - expanding our measurement capabilities in these dynamic global Internet...
45% - ights/Blog/comScore-Debuts-Video-Measurement-in-Asia-Pac

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
31% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

comScore Announces Appointment of Joan FitzGerald as Vice President of Television Sales and Business Development

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Joan FitzGerald has joined the company as vice president, television sales and business development. Ms. FitzGerald will be responsible for establishing relationships...
60% - ights/Press-Releases/2010/3/comScore-Announces-Appointment-of-Joan-FitzGerald-as-Vice-President-of-Television-Sales-and-Business-Development

comScore Audience Advantage™ for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company...
54% - ights/Press-Releases/2010/2/comScore-Audience-Advantage-for-CPG-Helps-Improve-Digital-Advertising-Effectiveness-and-Efficiency-for-Consumer-Packaged-Goods-Advertisers

comScore Launches Audience Advantage™ Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to...
54% - ights/Press-Releases/2010/2/comScore-Launches-Audience-Advantage-Predictive-Modeling-Platform-to-Help-Publishers-Optimize-Audiences-for-Digital-Ad-Campaigns

comScore Announces Media Metrix 360 Reporting Methodology for Asia-Pacific

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the Media Metrix 360 unified digital audience measurement solution in the Asia-Pacific region. The new service combines comScore’s proprietary...
31% - ights/Press-Releases/2010/2/comScore-Announces-Media-Metrix-360-Reporting-Methodology-for-Asia-Pacific

comScore Announces Acquisition of ARSgroup

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion...
52% - ights/Press-Releases/2010/2/comScore-Announces-Acquisition-of-ARSgroup

comScore 2010 Super Bowl Pre-Game Survey Reveals Fan Predictions and Importance of Internet on Game Day

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into...
53% - ights/Press-Releases/2010/2/comScore-2010-Super-Bowl-Pre-Game-Survey-Reveals-Fan-Predictions-and-Importance-of-Internet-on-Game-Day

comScore Announces Appointment of Chris Nicotra as Chief Technology Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr. Nicotra will be responsible for overseeing comScore’s software engineering,...
53% - ights/Press-Releases/2010/2/comScore-Announces-Appointment-of-Chris-Nicotra-as-Chief-Technology-Officer