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Michael Viane Joins Comscore Movies as Head of Global Revenue

Comscore today announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie’s sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén.
39% - ights/Press-Releases/2022/3/Michael-Viane-Joins-Comscore-Movies-as-Head-of-Global-Revenue

Comcast's Effectv Taps Comscore for Local TV Measurement Currency

Comscore and Effectv announced today that Effectv will be using Comscore’s local TV measurement solution as a new form of currency.
53% - ights/Press-Releases/2022/3/Comcast-s-Effectv-Taps-Comscore-for-Local-TV-Measurement-Currency

Top Esports Teams on Social: Rankings Now Available on Comscore

Blog post introducing the new esports teams social rankings.
31% - ights/Blog/Top-Esports-Teams-on-Social-Rankings-Now-Available-on-Comscore

Local Market Definitions

Comscore Markets™ provides 210 local market definitions and universe estimates created using Comscore proprietary methodology.
65% - ducts/Television/Local-Market-Definitions

Comscore CEO Bill Livek Announces Intention to Retire

Comscore announced today that following an extraordinary career over four decades in media measurement, Chief Executive Officer and Executive Vice Chairman Bill Livek has announced his intention to retire as CEO and transition to non-executive Vice Chairman...
31% - ights/Press-Releases/2022/2/Comscore-CEO-Bill-Livek-Announces-Intention-to-Retire

Comscore Reports Fourth Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2021.
39% - ights/Press-Releases/2022/2/Comscore-Reports-Fourth-Quarter-2021-Results

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
24% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore

How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
24% - ights/Blog/How-to-navigate-the-world-of-advertising-measurement-tools-in-2022

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting.
71% - ights/Presentations-and-Whitepapers/2022/Privacy-Forward-Programmatic-Audience-Targeting

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using the Comscore Predictive Audiences guide to programmatic audience targeting.
64% - ducts/Programmatic-Targeting/Privacy-Forward-Programmatic-Audience-Targeting