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Mobile & Maslow: Como o mobile supre as necessidades dos consumidores no digital?
O mobile hoje representa mais de 60% de todo o tempo digital na maioria dos mercados globais. Mas como os dispositivos móveis alteram especificamente o comportamento humano? Durante este webinar, Luciana Burger, Managing Director da comScore Brasil,...
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ights/Presentations-and-Whitepapers/2017/Mobile-Maslow-Como-o-mobile-supre-as-necessidades-dos-consumidores-no-digital
Quien gana la UEFA Champions League 2017 en Engagement Social
La final de la UEFA Champions League 2017 será disputada este sábado 3 de junio en el Millennium Stadium de Cardiff en Gales. En esta ocasión, Real Madrid y Juventus serán los protagonistas del torneo de futbol a nivel de clubes más importante en el mundo,...
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ights/Blog/Quien-gana-la-UEFA-Champions-League-2017-en-Engagement-Social
Apparel Spending Shifting to Online Channels Faster than Total Retail Dollars
Brick-and-mortar retail stores are closing at their fastest pace in years, and it’s apparel companies that are bearing the brunt of this fallout. Despite a healthy economy and consumer sentiment more positive than at any time since the recession, several...
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ights/Blog/Apparel-Spending-Shifting-to-Online-Channels-Faster-than-Total-Retail-Dollars
Especial Dia das Maes Qual o comportamento digital de mulheres com criancas em casa
No próximo domingo comemora-se o Dia das Mães, elas que também podem comemorar o fato de estarem entre os targets mais “mobile first”, segundo o novo estudo da comScore. Não é de agora que as mulheres representam a maioria entre usuários de mobile:...
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ights/Blog/Especial-Dia-das-Maes-Qual-o-comportamento-digital-de-mulheres-com-criancas-em-casa
Mobile's Hierarchy of Needs
In den meisten Märkten verbringen Nutzer bereits mehr als 50% der digitalen Zeit mit ihren mobilen Geräten, aber der Grad, in dem Smartphones und Tablets das menschliche Verhalten beeinflussen, erstreckt sich über den einfachen Medienverbrauch hinaus....
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ights/Presentations-and-Whitepapers/2017/Mobile-s-Hierarchy-of-Needs-Mobile-Ad-Summit
Avancos na solucao da comScore de verificacao de campanhas vCE pretendem aumentar a transparencia e a responsabilidade na publicidade digital
A comScore anunciou marcos importantes no avanço de sua oferta holística de medição publicitária em múltiplas plataformas, o validated Campaign Essentials™ (vCE®). As melhorias incluem proteção contra fraudes sofisticadas, novas acreditações do setor,...
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fts/Avancos-na-solucao-da-comScore-de-verificacao-de-campanhas-vCE-pretendem-aumentar-a-transparencia-e-a-responsabilidade-na-publicidade-digital
El Estado de Social Media en América Latina
Desde la revisión del estado de social media en América Latina hasta el potencial de las redes sociales en diferentes plataformas y los mejores usos de Facebook live, son temas que podrá encontrar en esta presentación realizada en conjunto con Shareablee...
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ights/Presentations-and-Whitepapers/2017/El-Estado-de-Social-Media-en-America-Latina
Tablet Boosts Audience for Beauty Fashion Style Sites
Mobile platforms and tools have revolutionized online interactions and changed the way brands reach and communicate with their audiences. The fashion industry is no exception to these transformations, and has been adapting to new formats. These strategies...
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ights/Blog/Tablet-Boosts-Audience-for-Beauty-Fashion-Style-Sites
Launch of Metrix Video in Peru
Peru has seen an increase of video content viewing and we also foresee a greater participation of the digital advertising investment in this format. Video Metrix can help you better monetize your video audiences.
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ights/Presentations-and-Whitepapers/2016/Launch-of-Metrix-Video-in-Peru
Last Minute Christmas Shopping
Consumers increasingly leave their holiday shopping until the last minute. UKOM approved comScore data from the holiday season last year suggests that not everyone has their Christmas shopping ready by Black Friday. This month UKOM identified the ecommerce...
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ights/Presentations-and-Whitepapers/2016/Last-Minute-Christmas-Shopping
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