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It's Make it or Break it Time for the Fall TV Season
September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's...
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ights/Blog/It-s-Make-it-or-Break-it-Time-for-the-Fall-TV-Season
How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate
A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”
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ights/Blog/How-About-Citing-Some-Valid-and-Relevant-Research-About-the-Effectiveness-of-Online-Advertising-in-this-Debate
The 2015 U.S. Mobile App Report
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform,...
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ights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
Global Digital Future in Focus 2018 Canada Edition
The Global Digital Future in Focus 2018 Canada edition provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over the course of 2017 in the country.
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ights/Presentations-and-Whitepapers/2018/Global-Digital-Future-in-Focus-2018-Canada-Edition
Continuing Surge in Daytime Television Viewing
New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
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ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing
comScore Innovates to Bring Multi-Platform Digital Video Measurement
More than ever, audiences are consuming content across multiple platforms throughout their daily lives. Today, we see two-thirds of UK internet users accessing digital content on more than one device as the multi-platform majority continues to climb....
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ights/Blog/comScore-Innovates-to-Bring-Multi-Platform-Digital-Video-Measurement
The future of cross-platform measurement
While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
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ights/Blog/The-future-of-cross-platform-measurement
Top 50 US Websites
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ights/Press-Releases/2007/07/Top-50-US-Websites
Holiday Web Searches
Seasonal Web Usage Driven By Gatherings, Greetings and Games
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ights/Press-Releases/2005/11/Holiday-Web-Searches
Facebook Users in Argentina Spend 9 Hours a Month on Site
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites...
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ights/Press-Releases/2011/6/Facebook-Users-in-Argentina-Spend-9-Hours-a-Month-on-Site
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