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Gamers Attractive Online Advertising Segment

comScore Study Reveals Gamers are an Attractive Online Advertising Segment
35% - ights/Press-Releases/2006/05/Gamers-Attractive-Online-Advertising-Segment

comScore Reports June 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer...
35% - ights/Rankings/comScore-Reports-June-2015-US-Smartphone-Subscriber-Market-Share

From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform...
35% - ights/Presentations-and-Whitepapers/2013/From-Platforms-to-People-Multi-Platform-Planning-Insights

comScore in Journal of Advertising Research on How Social Sharing Is Disrupting Digital Advertising Models and Metrics

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore SVP of Marketing and Insights Andrew Lipsman in describing why the fundamental metrics...
35% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Social-Sharing-Is-Disrupting-Digital-Advertising-Models-and-Metrics

The Click Remains Irrelevant: 'Natural Born Clickers′ Return

"The Click Remains Irrelevant: 'Natural Born Clickers′ Return" was presented by comScore Chairman Gian Fulgoni on September 14, 2009, at the iMedia Summit in Coronado, CA.
35% - ights/Presentations-and-Whitepapers/2009/The-Click-Remains-Irrelevant