The State of Social Media
Android and Apple Continue to Lead All Smartphone Platforms with More Than 95% Combined Share of Market
RESTON, VA, August 7, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2015. Apple ranked as the top smartphone manufacturer with 44.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.6 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share190.3 million people in the U.S. owned smartphones (76.7 percent mobile market penetration) during the three months ending in June. Apple ranked as the top OEM with 44.1 percent of U.S. smartphone subscribers (up 1.5 percentage points from March). Samsung ranked second with 28.1 percent market share, followed by LG with 8.3 percent, Motorola with 4.9 percent and HTC with 3.4 percent.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in June with 51.6 percent market share, followed by Apple with 44.1 percent (up 1.5 percentage points from March), Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 71.8 percent of the app audience, followed by YouTube (56.3 percent), Facebook Messenger (54.5 percent) and Google Search (50 percent).
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.