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comScore Announces Launch of MMX Multi-Platform Indonesia

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.
35% - ights/Press-Releases/2017/3/comScore-Announces-Launch-of-MMX-Multi-Platform-Indonesia

Chief Privacy Officer to be Featured on IAPP Women Leading Privacy Panel

Comscore is thrilled to announce that Veronica Torres, Chief Privacy Officer, Comscore, will speak on the ‘Women Leading Privacy Teams’ panel on November 20, 2020 at 12pm ET.
34% - ights/Press-Releases/2020/11/Chief-Privacy-Officer-to-be-Featured-on-IAPP-Women-Leading-Privacy-Panel

Connecting with Your Audience during COVID-19

70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll share our up to the minute research on what consumers want...
34% - ights/Presentations-and-Whitepapers/2020/Connecting-with-Your-Audience-during-COVID-19

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps...
34% - ights/Blog/Facebook-Messenger-Climbs-Mobile-App-Rankings-After-Unbundling-from-the-Big-Blue-App

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines...
34% - ights/Press-Releases/2012/3/Social-Networking-Eclipses-Portals-as-the-Most-Engaging-Web-Activity-in-Latin-America

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

comScore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our release of a new white paper, The Power of Like 2:...
34% - ights/Blog/It-s-Time-to-Change-the-Discussion-on-Measuring-Facebook-Effectiveness

Symphony Health and comScore Introduce Next Generation CrossChannel Optimization Measurement Solution

Symphony Health and comScore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable. This enhanced solution builds on the companies’ existing capability...
34% - ights/Press-Releases/2017/6/Symphony-Health-and-comScore-Introduce-Next-Generation-CrossChannel-Optimization-Measurement-Solution

Reaching the Elusive OTT Consumer

In the midst of a continually fragmenting media landscape, advertisers need a holistic view of consumer behavior to better understand and reach target audiences. But some audiences – like OTT streamers – have historically been more challenging to reach...
34% - ights/Blog/Reaching-the-Elusive-OTT-Consumer

Diversity equity and inclusion how has the conversation changed on social

In the summer of 2020, we saw a resurgence of the Black Lives Matter movement following the murder of George Floyd. The increased interest in and support for this cause was especially evident on social media as the COVID-19 pandemic made other communication...
34% - fts/Diversity-equity-and-inclusion-how-has-the-conversation-changed-on-social

What Would Don Draper Do In A Digital World

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in...
34% - ights/Presentations-and-Whitepapers/2011/What-Would-Don-Draper-Do-In-A-Digital-World