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Engaging Your Audience Breaking Through the Clutter of Social Media

Joe Carney of The Player's Tribune has over 14 years of digital agency, media, advertising and marketing experience. He's worked with top multimedia brands, including MLB, MTV, ESPN and the NFL to name a few. He'll be part of our first Summit in Times...
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The Lovers and Haters

We recently ran a poll on social regarding how people feel about data and the results were a little surprising. Our CEO Tania Yuki had posed the question at the start of the week, What is Your Data Personality?
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Unlocking the future of Cross-Platform measurement

Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
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Meet the Global Team Head of Design Joseph O Donoghue in Dublin

What’s it like working for Shareablee in Ireland? I get the best of both worlds, the outdoors lifestyle, friendly people and a business culture with some of the biggest tech companies in Europe. Then I also get to visit HQ in New York fairly regularly...
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Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets​.
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comScore Media Metrix® Ranks Top 50 US Desktop Web Properties for March 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore Media Metrix® service. As spring finally...
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Top US Web Sites

Star-Struck Observers Drawn to Space Shuttle Launch Online, Reports comScore Media Metrix
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Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
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The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertising landscape. But they would also be dismayed to see...
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The best times to post on social have changed

So far, 2020 has placed a lot onto us. The reality is life is changing. It’s how we know we’re alive even as we may struggle to know what day of the week it is or what the current time is. (I know you just checked your phone to figure out both of these...
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