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受众分析，提升数字投资回报率

In this presentation, Cai Fang, Vice President, China, comScore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning is based on proper understanding of target audience,...
42% - ights/Presentations-and-Whitepapers/2015/Consumer-Behaviour-Analysis-to-Enhance-Digital-ROI

Terms of Service

These Terms of Service (the “Terms of Service”) govern your use of this Site and the Software, and your agreement is a condition precedent to using this Site and the Software (“collectively, the “System”). If you are a Software user, please pay particular...
41% - ut/Terms-of-Service

US iPhone Searches


41% - ights/Press-Releases/2008/06/US-iPhone-Searches

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
41% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-EMEA

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
41% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-US-CA

Push Play: Is your video strategy driving results or stuck on “Pause"?

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad...
41% - ights/Presentations-and-Whitepapers/2015/Push-Play-Is-your-video-strategy-driving-results-or-stuck-on-Pause-APAC

comScore Releases May 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted.
41% - ights/Press-Releases/2011/6/comScore-Releases-May-2011-US-Search-Engine-Rankings

Japan Search Engine Rankings

comScore, Inc. today released its ranking of the top search properties in Japan based on data from the comScore qSearch service. In January, 6.8 billion searches were conducted in Japan, representing a 9-percent increase versus year ago and the highest...
41% - ights/Press-Releases/2009/3/Japan-Search-Engine-Rankings

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding...
41% - ights/Presentations-and-Whitepapers/2014/Marketing-to-Millennials-5-Things-Every-Marketer-Should-Know

How to Find Success on TikTok

TikTok reaches over 100M users in the U.S. alone, and has grown almost threefold in the past year. Marketers are eager to make the most of this rapidly growing platform…but it is still early days when it comes to what works, best practices, and how to...
41% - ights/Presentations-and-Whitepapers/2021/How-to-Find-Success-on-TikTok