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comScore Local: StationView Essentials Refresher Webinar

comScore now provides a virtual classroom weekly for all clients, during which the basics of how to use StationView Essentials are covered. These sessions will review the basics for new users or those needing a refresher.
41% - ights/Events-and-Webinars/Course/StationView-Essentials-Refresher-Webinar2

Store Promotion Strategies for a Digital World

The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition....
41% - ights/Presentations-and-Whitepapers/2010/Store-Promotion-Strategies-for-a-Digital-World

Social Media Monetization for Local TV

In this webinar, we shared how local stations and media sellers can gain an unmatched understanding of consumer engagement and reach across social channels.
41% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Local-TV

Social Media Monetization for Media Sellers

In this webinar, we shared how media companies and sellers can gain an unmatched understanding of consumer engagement across social media platforms and earn the potential dollars that flow from unlocking desirable audiences on social media.
41% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Media-Sellers

The full circle of measurement: how digital and social data combined became a powerful tool for planning, reaching and targeting audiences

Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
41% - ights/Presentations-and-Whitepapers/2022/The-full-circle-of-measurement

Havas - Comscore Trainings


41% - ights/Events-and-Webinars/Course/Havas-Comscore-Trainings

The Future of Voice From Smartphones to Smart Speakers to Smart Homes

This presentation examines how consumers are interacting with voice-enabled devices today and what role this emerging technology might play in our lives in the future.
41% - ights/Presentations-and-Whitepapers/2017/The-Future-of-Voice-From-Smartphones-to-Smart-Speakers-to-Smart-Homes

How To Solve Identity & Safeguard Privacy

Rachel Gantz, GM of Activation Solutions at Comscore discusses deprecation of third-party cookies and Apple’s decision to make its IDFA mobile ad system opt-in by consumers with BeetTV's Robert Andrews.
41% - ights/Videos/Interview/How-To-Solve-Identity-Safeguard-Privacy

The 2010 Canada Digital Year in Review

As Canada’s digital landscape continues to grow in size and evolve across platforms, it is essential for marketers to understand how their audiences are consuming digital media and the latest consumer trends.
41% - ights/Presentations-and-Whitepapers/2011/The-2010-Canada-Digital-Year-in-Review

Campaign Optimization in a Real-Time World


41% - ights/Presentations-and-Whitepapers/2011/Campaign-Optimization-in-a-Real-Time-World