State of Digital Commerce
Since Apple introduced Siri to iPhone users in 2011, voice technology has grown to become a staple feature not only on smartphones but across an array of internet-enabled devices in the home. Most notable of these is the smart speaker, which has quickly found itself in more than one out of ten Wi-Fi connected homes, with Amazon, Google and Apple all competing in the space.
Comscore Senior Director of Emerging Products Susan Engleson examines how consumers are interacting with voice-enabled devices today and what role this emerging technology might play in our lives in the future.
Key topics covered in this presentation include:
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