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DLD Women: The Connected Women

Delphine Gatignol presents the latest research on behavior of women on the Internet, providing a better understanding of behavioral patterns between men and women and frameworks for thinking about how to target and design more effectively for these differences.
40% - ights/Presentations-and-Whitepapers/2011/DLD-Women-The-Connected-Women

The Value of the "Verified Impression"

In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, comScore, Inc., shared how viewability, brand safety and ad fraud are intrinsically linked. Duncan Trigg went on to explore how the usage of highly sophisticated non-human...
40% - ights/Presentations-and-Whitepapers/2015/The-Value-of-the-Verified-Impression

Fireside chat with Tiktok's Adrienne Lehens

TikTok can be an extremely valuable tool for marketers to reach their ideal audiences and create fan communities. But how can brands truly embrace the platform and optimize their impact? A panel of experts from brands that have incorporated TikTok into...
40% - ights/Videos/Presentation/Fireside-chat-with-Tiktok-s-Adrienne-Lehens

Measuring Multichannel Marketing

Media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. With these changes comes a need for marketers to understand where and how content is engaged with to better...
40% - ights/Presentations-and-Whitepapers/2015/Measuring-Multichannel-Marketing

Desayuno: Midiendo la Salud de Marca

Given the continuous need for understanding the factors that drive changes in a brand and in the market, it is required to have indicators that allow you to adjust your strategies. In this presentation, Lisa Hutton, shares how to measure brand health...
40% - ights/Presentations-and-Whitepapers/2015/Measuring-Brand-Health-Breakfast

Privacy Policy

This Privacy Statement describes comScore’s privacy-related policies and practices as they relate to the collection and use of information gathered from visitors to comscore.com.
40% - ut/Privacy-Policy

Navigating the New Normal How Comscore is Helping Agencies Adjust to Rapidly Changing Media Consumption

As the world adapts to the ongoing COVID-19 public health measures, consumers are making significant changes to the way they interact with content and advertising across platforms. The millions of Americans remaining indoors – in many cases in households...
40% - ights/Blog/Navigating-the-New-Normal-How-Comscore-is-Helping-Agencies-Adjust-to-Rapidly-Changing-Media-Consumption

Comscore Survey Capabilities – How do consumers research products online?

Learn about Comscore’s Custom Survey capabilities and insights from a recent study done on shopping behavior (online/offline) of India’s internet users.
40% - ights/Presentations-and-Whitepapers/2019/Comscore-Survey-Capabilities