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Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
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Five Strategies for Effectively Marketing to the MultiPlatform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
39% - ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority

Small Screens for Big Games

The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices.
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Top Russian Web Sites


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comScore Announces New Initiative For No Cost Tagging with Media Metrix 360 in Southeast Asia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Southeast Asia. Under this new initiative any publisher can now participate in Media...
38% - ights/Press-Releases/2010/9/comScore-Announces-New-Initiative-For-No-Cost-Tagging-with-Media-Metrix-360-in-Southeast-Asia

comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK

Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market...
38% - ights/Blog/comScore-and-UKOM-Continue-their-Partnership-for-Online-Audience-Measurement-in-the-UK

Q3 2016 Digital Commerce Hits 84 Billion as MCommerce Accounts for 20 of Sales for 1st Time

With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones. While comScore plans to release its holiday season...
38% - ights/Blog/Q3-2016-Digital-Commerce-Hits-84-Billion-as-MCommerce-Accounts-for-20-of-Sales-for-1st-Time

Primetime US Online Video


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Is the Era of Webmail Over?

Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping...
38% - ights/Blog/Is-the-Era-of-Webmail-Over

How much time do people spend online each day?

Time spent on mobile (smartphone and tablet devices) is dominated by app usage. UKOM approved comScore data shows that apps falling under the gaming category are strong drivers of time online in the UK, with 69% of all app users accessing these on mobile...
38% - ights/Presentations-and-Whitepapers/2018/How-much-time-do-people-spend-online-each-day