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US Smartphone Penetration Surpassed 80 Percent in 2016

A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also the year that smartphone adoption surpassed 80% of...
38% - ights/Blog/US-Smartphone-Penetration-Surpassed-80-Percent-in-2016

Marketing to Moms Online

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective...
38% - ights/Blog/Marketing-to-Moms-Online

Digital Analytics: A Thirty Year Retrospective

In this presentation, comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, what they looked like during the early years of the internet, and finally how...
38% - ights/Presentations-and-Whitepapers/2013/Digital-Analytics-A-Thirty-Year-Retrospective

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience.
38% - ights/Presentations-and-Whitepapers/2013/Choices-Channels-and-Convenience-Enhancing-the-Online-Shopping-Experience

The COVID-19 Impact on Small Business Credit Card Applications in 2020

Comscore’s whitepaper, “The COVID-19 Impact on Small Business Credit Card Applications in 2020” examines how small business credit card application and research cycles have trended before and after the COVID-19 era, and what changing consumer behaviors...
38% - ights/Presentations-and-Whitepapers/2020/The-COVID-19-Impact-on-Small-Business-Credit-Card-Applications-in-2020

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in...
38% - ights/Blog/Mobile-Ads-Drive-Higher-Brand-Lift-Than-Desktop-Ads

comScore and Rentrak to Merge

We are very excited to announce today the merger of two media industry measurement leaders, comScore and Rentrak.
38% - ights/Blog/comScore-and-Rentrak-to-Merge

The Influencer Effect: Powering Engagement

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in India in 2025.
38% - ights/Presentations-and-Whitepapers/2025/The-Influencer-Effect-Powering-Engagement-India

Insights from INTERACT: Our Inaugural Summit

At Shareablee, we’re always asking ourselves: How will this data help you succeed?”. Our inaugural INTERACT Summit earlier this month in New York was our latest forum for helping answer that question with you, during an action packed day of curated engagement...
38% - ights/Blog/Insights-from-INTERACT-Our-Inaugural-Summit

comScore Releases March 2013 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.1 percent of search queries...
38% - ights/Press-Releases/2013/4/comScore-Releases-March-2013-US-Search-Engine-Rankings