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Visitation to March Madness Sites
March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament
37% -
ights/Press-Releases/2006/03/Visitation-to-March-Madness-Sites
Five Unique Insights on Digital Marketing in Canada
Download the whitepaper to learn five unique insights from Comscore’s audience measurement data that marketers and online advertisers need to know to create an effective digital strategy to reach today’s Canadian consumer.
37% -
ights/Presentations-and-Whitepapers/2019/Five-Unique-Insights-on-Digital-Marketing-in-Canada
Automotive
Comscore enables auto brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.
37% -
ducts/Automotive
Top Websites in the US
37% -
ights/Press-Releases/2007/04/Top-Websites-in-the-US
Our Continued Commitment to Change A Message from Comscores CEO Bill Livek
At Comscore, the Executive Leadership Team and I are committed to creating meaningful change. We’ve been using our time in the last several weeks to carefully listen, learn, reflect and plan for action. Today I want to communicate some specific and foundational...
37% -
ights/Blog/Our-Continued-Commitment-to-Change-A-Message-from-Comscores-CEO-Bill-Livek
Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher
comScore recently conducted an analysis of thousands of campaigns spanning a mix of global advertisers who ran their ads across a variety of publisher sites and ad networks/exchanges from of May 2012 through February 2013. The key finding was that 54%...
37% -
ights/Blog/Viewability-Benchmarks-Show-Many-Ads-Are-Not-In-View-but-Rates-Vary-by-Publisher
Entering the “promised” land of behavioral targeting
With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
37% -
ights/Blog/Entering-the-promised-land-of-behavioral-targeting
The 2010 Europe Digital Year in Review
Download comScore's 2010 Europe Digital Year in Review, the annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories...
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ights/Presentations-and-Whitepapers/2011/2010-Europe-Digital-Year-in-Review
2011 State of Online and Mobile Banking
This report analyzes the state of online and mobile banking activity in the U.S. in early 2011, providing key insights into customer behaviors, attitudes, satisfaction, service usage, and mobile adoption.
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ights/Presentations-and-Whitepapers/2012/2011-State-of-Online-and-Mobile-Banking
How Multi Screen Consumers Are Changing Media Dynamics
The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers continue to watch their programming from the "traditional"...
37% -
ights/Presentations-and-Whitepapers/2012/How-Multi-Screen-Consumers-Are-Changing-Media-Dynamics2
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