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Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling,...
37% - ights/Presentations-and-Whitepapers/2016/Effect-of-Viewability-On-Lift-A-Story-in-Four-Simple-Graphs

How Online Advertising Works: Whither the Click in Europe?

Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect...
37% - ights/Presentations-and-Whitepapers/2010/How-Online-Advertising-Works-Whither-the-Click-in-Europe

Microsoft Top Worldwide Property

Microsoft Sites Rank as Top Web Property Worldwide in June, According to comScore World Metrix
37% - ights/Press-Releases/2006/08/Microsoft-Top-Worldwide-Property

comScore to Address Key Industry Topics at dmexco 2015

comScore leaders to speak about NHT, programmatic advertising and video analytics at Europe’s leading digital marketing exhibition & conference in Cologne
37% - ights/Press-Releases/2015/9/comScore-to-Address-Key-Industry-Topics-at-dmexco-2015

Top US Search Engines


37% - ights/Press-Releases/2008/06/Top-US-Search-Engines

Top 50 US Search Engines


37% - ights/Press-Releases/2008/08/Top-50-US-Search-Engines

comScore Releases October 2009 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. In October 2009, Americans conducted 14.3 billion core searches, with Google Sites accounting for 65.4 percent search market share, up from 64.9 percent in September....
37% - ights/Press-Releases/2009/11/comScore-Releases-October-2009-U.S.-Search-Engine-Rankings

comScore Releases August 2009 U.S. Search Engine Rankings


37% - ights/Press-Releases/2009/9/comScore-Releases-August-2009-U.S.-Search-Engine-Rankings

comScore Releases July 2009 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2009, Americans conducted nearly 13.6 billion core searches, with Google Sites accounting for 64.7 percent search market share. Microsoft Sites grabbed...
37% - ights/Press-Releases/2009/8/comScore-Releases-July-2009-U.S.-Search-Engine-Rankings

comScore Releases December 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting...
37% - ights/Press-Releases/2010/1/comScore-Releases-December-2009-U.S.-Search-Engine-Rankings