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The Top Burning Issues in Digital in Germany

Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace.
36% - ights/Presentations-and-Whitepapers/2013/The-Top-Burning-Issues-in-Digital-in-Germany

搞懂你的跨平台多数派

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption...
36% - ights/Presentations-and-Whitepapers/2017/Understanding-the-Multi-Platform-Majority-in-China

Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing the industry today. However, concentrating on just one of these factors in isolation dramatically underestimates the fundamental impact these factors can have on overall campaign effectiveness....
36% - ights/Presentations-and-Whitepapers/2015/Dynameet-Events-Delivering-Trust-in-Programmatic

L’Audience Digitale in Italia

During this presentation, Stuart Wilkinson, Head of Industry Relations for comScore EMEA and Fabrizio Angelini, CEO Sensemakers, reviewed the current state of Italian’s multi-platform landscape and the recent product enhancements with the introduction...
36% - ights/Presentations-and-Whitepapers/2016/The-Digital-Audience-in-Italy

The Power of Plan Metrix: Using Plan Metrix and comScore Data for Powerful Media Planning

During this webinar, comScore’s Product Specialist, John Triggs, shows you how to conduct powerful audience analyses with data that connects consumer’s attitudes and lifestyle with their online behavior.
36% - ights/Presentations-and-Whitepapers/2010/The-Power-of-Plan-Metrix

Digital video: The big picture

If all the video available online - short, long, news, entertainment, sports - are on a spectrum offering anywhere from 10 seconds to 10 hours then what does this spectrum look like in India? Who are the creators, studios, consumers and advertisers on...
36% - ights/Videos/Presentation/Digital-video-The-big-picture

Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
36% - ights/Videos/Presentation/Measuring-Video-Consumption

CTV - A Modern Reintroduction

As the explosion of streaming content continues to evolve, Comscore and the larger media and measurement industry is reclassifying how we define digital video that is viewed through the television. The term CTV now represents the modern definition of...
36% - ights/Videos/Products/CTV-A-Modern-Reintroduction