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comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness
comScore, Inc. and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara.
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ights/Press-Releases/2012/7/comScore-and-Facebook-Release-European-Insights-About-Earned-and-Paid-Media-Reach-and-Effectiveness
The Digital Battleground Obama vs. Romney
Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of...
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ights/Blog/The-Digital-Battleground-Obama-vs.-Romney
Online Retail: UK and Ireland Lead the Way in Europe
Nearly 80 percent (314.6 million users) of the European internet audience accessed online retail sites in May 2012. A look at the top 10 markets for penetration of these sites showed the UK (94.2 percent reach) and Ireland (93.8 percent) leading the way....
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ights/Infographics/Online-Retail-UK-and-Ireland-Lead-the-Way-in-Europe
When the Cookie Crumbles
With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For...
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ights/Blog/When-the-Cookie-Crumbles
5 Years Later: A Look Back at the Rise of the iPhone
Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. This revolutionary device set the stage for explosive growth in the smartphone market, drastically changing the...
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ights/Blog/5-Years-Later-A-Look-Back-at-the-Rise-of-the-iPhone
Spanish Most Engaged with Sports Sites in Europe
In May 2012, 189.3 million European internet users visited Sports websites and spent an average of 52.2 minutes on sites such as Yahoo! Sports, BBC Sport, or Marca.com. Spain ranked as the country with the highest engagement per visitor with 13.5 million...
39% -
ights/Infographics/Spanish-Most-Engaged-with-Sports-Sites-in-Europe
UK and France Most Engaged with Email Sites in Europe
Over 278.5 million European computer users accessed Email sites for an average of 108 minutes per person during May 2012. The UK audience was most engaged, with an average user spending 225.6 minutes on sites like Hotmail and Yahoo! Mail. France was not...
33% -
ights/Infographics/UK-and-France-Most-Engaged-with-Email-Sites-in-Europe
1 in 4 Internet Users Access Banking Sites Globally
Globally, 423.5 million people accessed online banking sites during April 2012, reaching 28.7 percent of the internet audience. The global reach of banking sites such as Bank of America grew by 2.9 percentage points over the past year.
33% -
ights/Infographics/1-in-4-Internet-Users-Access-Banking-Sites-Globally
'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI
comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs...
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ights/Blog/The-Power-of-Like-2-Offers-New-Insights-into-How-Social-Marketing-Delivers-ROI
The Power of Like 2: How Social Marketing Works
The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The analysis...
17% -
ights/Presentations-and-Whitepapers/2012/The-Power-of-Like-2-How-Social-Marketing-Works
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