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Google Redux
I would like to take this opportunity to respond to a comment from Willy Quintinella posted in response to my recent blog entry “Why Google’s surprising paid click data are less surprising.” Willy raises an important question when he asks why comScore...17% - ights/Blog/Google-Redux
Why Google's surprising paid click data are less surprising
Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined...17% - ights/Blog/Why-Google-s-surprising-paid-click-data-are-less-surprising
Measurement of Online Advertising ROI: The 100% Solution
For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...17% - ights/Blog/Measurement-of-Online-Advertising-ROI-The-100-Solution
The Internet is a Gamechanger in the 2008 Presidential Race
Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...17% - ights/Blog/The-Internet-is-a-Gamechanger-in-the-2008-Presidential-Race
Where The Buys Are: Ads Live On Pages
Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...17% - ights/Blog/Where-The-Buys-Are-Ads-Live-On-Pages