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Comscore Announces Multi-Year Agreement with Xandr
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Xandr, AT&T’s advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr’s Addressable...
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ights/Press-Releases/2019/8/Comscore-Announces-Multi-Year-Agreement-with-Xandr
Engaging car buyers of the future: key insights that marketers in the UK need to know
In January 2019, 11 percent of Gen X visited a flexible automotive website or mobile app, which includes ride-hailing services such as Uber, while among millennials, the number was twice as many (22%).
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ights/Presentations-and-Whitepapers/2019/Engaging-car-buyers-of-the-future
Achieving greater packaging efficiency with Hearst
Hearst achieves greater efficiency and ten times the scale in inventory packaging for event sponsorships using Comscore’s Activation solution.
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fts/Achieving-greater-packaging-efficiency-with-Hearst
Comscore publie l edition 2019 de son etude sur l automobile en France
Comscore a trusted currency for planning, transacting and evaluating media across platforms, today announced the release of its 2019 Automotive in the UK report: “Engaging Car Buyers of the Future”, which uses multi-platform data to highlight online trends...
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ights/Press-Releases/2019/5/Comscore-s-2019-Automotive-in-the-UK-Engaging-Car-Buyers-of-the-Future-report
The Data Personality Scale
At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...
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ights/Blog/The-Data-Personality-Scale
From Viral to Tribal: The Next Frontier in Publishing
Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and rapidly changing publisher business models that increasingly require new monetization strategies.
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ights/Presentations-and-Whitepapers/2019/The-Next-Frontier-in-Publishing
From Viral to Tribal: The Next Frontier of Publishing
In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
61% -
ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing2
Influencers vs Wannabes: Our Tool Tells the Tale
Our new Influencer Discovery tool allows you to search through our entire Influencer database. You can easily find and select Influencers based on any specific criteria… like, say, audience size, affinity, post content, and lots more. When you control...
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ights/Blog/Influencers-vs-Wannabes-Our-Tool-Tells-the-Tale
From Viral to Tribal: The Next Frontier of Publishing
Learn how recent changes in the publishing space are affecting news consumption behaviours across Generation X, Millennials and Generation Z and what that means for publishers.
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ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing
Nitro Circus Soars Above Its Competition
In my never-ending quest to always stay current on What’s What in pop culture and social media, my habit is to check in with my best friend’s nephew as often as possible to get the inside scoop. Daniel has his finger on the pulse of pretty much everything....
32% -
ights/Blog/Nitro-Circus-Soars-Above-Its-Competition
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