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Online Spending Outperforms Brick-and-Mortar
comScore today released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories.
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ights/Press-Releases/2009/1/Online-Spending-Outperforms-Brick-and-Mortar
Top US Internet Properties
comScore, Inc. today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers...
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ights/Press-Releases/2009/1/Top-US-Internet-Properties
Touchscreen Mobile Phone Adoption Grows at Blistering Pace in U.S. During Past Year
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of touchscreen mobile phone adoption in the U.S., which showed a significant 159-percent growth rate during the past year to 23.8 million users in August 2009....
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ights/Press-Releases/2009/11/Touchscreen-Mobile-Phone-Adoption-Grows-at-Blistering-Pace-in-U.S.-During-Past-Year
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore,...
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ights/Press-Releases/2009/11/Massive-Inc.-comScore-Announce-Breakthrough-In-game-Advertising-Research-Methodology
comScore 2010 Super Bowl Pre-Game Survey Reveals Fan Predictions and Importance of Internet on Game Day
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into...
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ights/Press-Releases/2010/2/comScore-2010-Super-Bowl-Pre-Game-Survey-Reveals-Fan-Predictions-and-Importance-of-Internet-on-Game-Day
comScore Acquires Products Division of Nexius, Inc.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired the products division of Nexius, Inc., a leading provider of mobile carrier-grade solutions that deliver network analysis focused on the experience...
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ights/Press-Releases/2010/7/comScore-Acquires-Products-Division-of-Nexius-Inc
How OTT Viewership Has Responded to the Rise of New Services
To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
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ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services
Comscore Signs New Agreement with Ovation for Video-On-Demand Audience Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture,...
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ights/Press-Releases/2021/3/Comscore-Signs-New-Agreement-with-Ovation-for-Video-On-Demand-Audience-Measurement
Understanding the Importance of Virtual MVPDs
In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
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ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs
Keeping Connected TV Hot
Comcore’s Jess Trainor joined industry leaders from Future US Inc, Vevo, Premion, and Xandr in a panel titled, “Keeping Connected TV Hot” to discuss how advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters,...
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ights/Videos/Interview/Keeping-Connected-TV-Hot
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