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The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
8% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

Internet Records Historic 1 USD Trillion Consumer Milestone

Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
8% - ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone

O filme Barbie viralizou E você pode ter ajudado

The first live-action Barbie movie is coming to the silver screen in July 2023.
8% - ights/Blog/The-Barbie-movie-went-viral-You-might-have-helped

Comscore partners with Xandr to bring cookie-free CTV audience targeting to the UK and EMEA at scale

Comscore (NASDAQ: SCOR) is excited to announce that its UK and EMEA clients can now access Comscore Predictive Audiences via Xandr Curate, a product of AT&T’s advanced advertising company.
8% - ights/Press-Releases/2021/11/Comscore-partners-with-Xandr-to-bring-cookie-free-CTV-audience-targeting-to-the-UK-and-EMEA-at-scale

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
8% - ights/Blog/Say-hello-to-Proximic-by-Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
8% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
8% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
8% - ights/Blog/Rising-Tide-of-Social-Media-Influencers-in-India

Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
8% - ights/Blog/Reach-Frequency-and-Beyond

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
8% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition