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Understanding Chinas Mobile and Multi-Platform Audiences
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ights/Infographics/Understanding-Chinas-Mobile-and-Multi-Platform-Audiences
Malaysia s Multi-Platform Consumer Behaviour
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ights/Infographics/Malaysia-s-Multi-Platform-Consumer-Behaviour
Fast Facts: Diwali 2023 on social media
Check out the social engagement throughout Diwali 2023 in this easy-to-digest infographic. See how the festival of lights is celebrated and shared across social media!
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ights/Infographics/Fast-Facts-Diwali-2023-on-social-media
OTT Streaming Increases during Coronavirus Pandemic
Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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fts/OTT-Streaming-Increases-during-Coronavirus-Pandemic
Online Sports in the Asia-Pacific Region
In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
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fts/Online-Sports-in-the-Asia-Pacific-Region
Achieving greater packaging efficiency with Hearst
Hearst achieves greater efficiency and ten times the scale in inventory packaging for event sponsorships using Comscore’s Activation solution.
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fts/Achieving-greater-packaging-efficiency-with-Hearst
Social trends and top content leading up to Black Friday
As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
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fts/Social-trends-and-top-content-leading-up-to-Black-Friday
Black Friday and the Surrounding Sales Holidays 2020
Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
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fts/Black-Friday-and-the-Surrounding-Sales-Holidays-2020
Driving lead generation across platforms with Oracle Data Cloud
An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
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fts/Case-StudiesX/Driving-lead-generation-across-platforms-with-Oracle-Data-Cloud
A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese
I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
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fts/A-distanza-di-un-anno-dall-inizio-della-pandemia-si-consolida-la-crescita-dell-utilizzo-di-Internet-nel-nostro-Paese
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