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Fast Facts: Diwali 2023 on social media

Check out the social engagement throughout Diwali 2023 in this easy-to-digest infographic. See how the festival of lights is celebrated and shared across social media!
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OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
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Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
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Achieving greater packaging efficiency with Hearst

Hearst achieves greater efficiency and ten times the scale in inventory packaging for event sponsorships using Comscore’s Activation solution.
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Social trends and top content leading up to Black Friday

As consumers in the US flock to grocery stores to prepare for their Thanksgiving meals, brands are taking to social media to prepare for Black Friday. Engagement really picked up around November 14th, but November 21, less than a week out from the big...
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Black Friday and the Surrounding Sales Holidays 2020

Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
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Driving lead generation across platforms with Oracle Data Cloud

An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
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A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
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