Search for "lp pat-5" returned 1547 matches

The Varying Impact of Ad Frequency in the Digital Environment

Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were evaluated using the comScore AdEffx™ platform. One of...
8% - ights/Blog/The-Varying-Impact-of-Ad-Frequency-in-the-Digital-Environment

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
6% - ights/Blog/Four-Ways-to-Improve-Display-Advertising

Media Metrix 360: Unified Digital Measurement for Asia-Pacific

During this session, Pat Pellegrini, (VP of International Research) and Kalyan Lanka (Senior Product Manager) provide details about the Unified Digital Measurement approach, explain its benefits, and outline what you should expect with future releases...
99% - ights/Presentations-and-Whitepapers/2010/Unified-Digital-Measurement-for-Asia-Pac

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for February 2010

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for February 2010 based on data from the comScore Media Metrix service....
27% - ights/Press-Releases/2010/3/comScore-Media-Metrix-Ranks-Top-Growing-Properties-and-Site-Categories-for-February-2010

comScore Releases February 2010 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.
27% - ights/Press-Releases/2010/3/comScore-Releases-February-2010-U.S.-Search-Engine-Rankings

India Premier League Cricket Competition Boosts Traffic to Sports Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet...
8% - ights/Press-Releases/2010/2/India-Premier-League-Cricket-Competition-Boosts-Traffic-to-Sports-Sites

Nearly 15 Percent of Chile Online Population Visited Servel.cl

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on Chileans’ use of the Web during the December 2009 presidential election. The study showed that the election services website, Servel.cl, attracted nearly...
22% - ights/Press-Releases/2010/2/Nearly-15-Percent-of-Chile-Online-Population-Visited-Servel.cl

comScore Launches Audience Advantage™ Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to...
6% - ights/Press-Releases/2010/2/comScore-Launches-Audience-Advantage-Predictive-Modeling-Platform-to-Help-Publishers-Optimize-Audiences-for-Digital-Ad-Campaigns

comScore Releases January 2010 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting...
18% - ights/Press-Releases/2010/2/comScore-Releases-January-2010-U.S.-Search-Engine-Rankings

comScore Releases 2009 U.S. Digital Year in Review

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video,...
11% - ights/Press-Releases/2010/2/comScore-Releases-2009-U.S.-Digital-Year-in-Review