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comScore Reports December 2013 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2013. Apple ranked as the top smartphone manufacturer...
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ights/Press-Releases/2014/2/comScore-Reports-December-2013-US-Smartphone-Subscriber-Market-Share
Solving the Multi-Platform Video Measurement Challenge
Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth....
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ights/Blog/Solving-the-Multi-Platform-Video-Measurement-Challenge
Viewability Online Video and Social Media
As a start to 2015, comScore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign validation tool: validated Campaign Essentials™ (vCE®), and...
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ights/Blog/Viewability-Online-Video-and-Social-Media
comScore Reports February 2016 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2016. Apple ranked as the top smartphone manufacturer with 43.9 percent OEM market share, while...
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ights/Rankings/comScore-Reports-February-2016-US-Smartphone-Subscriber-Market-Share
What Millennials YouTube Usage Tells Us about the Future of Video Viewership
comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users...
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ights/Blog/What-Millennials-YouTube-Usage-Tells-Us-about-the-Future-of-Video-Viewership
Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage
A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
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ights/Blog/Part-1-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage
comScore Introduces Extended Video Reporting in China
comScore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed, who is watching and viewers’ engagement across the video...
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ights/Press-Releases/2017/6/comScore-Introduces-Extended-Video-Reporting-in-China
comScore Reports Top News Information Digital Media Entities from Desktop Computers and Mobile Devices in India
comScore today released data from the comScore MMX® Multi-Platform service, reporting key online activity in the News/Information category in India for April 2017.
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ights/Rankings/comScore-Reports-Top-News-Information-Digital-Media-Entities-from-Desktop-Computers-and-Mobile-Devices-in-India
Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017
comScore today announced that a growing number of regional and local advertising agencies are continuing to choose comScore for their local TV currency, with 84 regional and local agencies signing new or expanded agreements in 2017 to use comScore’s local...
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ights/Press-Releases/2017/12/Growing-Number-of-Agencies-Continue-to-Choose-comScore-as-Local-TV-Currency-in-2017
MRC Grants comScore Media Metrix Continued Accreditation
comScore today announced the Media Rating Council (MRC) has continued its accreditation of Media Metrix, the company’s flagship syndicated digital audience measurement service. The Media Metrix measurement of digital desktop/laptop audiences was originally...
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ights/Press-Releases/2018/3/MRC-Grants-comScore-Media-Metrix-Continued-Accreditation
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