MRC Grants Comscore Media Metrix Continued Accreditation
Comscore’s digital desktop/laptop audience measurement service continues to meet the highest industry standard of quality
RESTON, VA, March 5, 2018 – Comscore today announced the Media Rating Council (MRC) has continued its accreditation of Media Metrix, the company’s flagship syndicated digital audience measurement service. The Media Metrix measurement of digital desktop/laptop audiences was originally accredited in January 2016, and was the first digital content audience measurement service to receive MRC accreditation.
“We remain dedicated to providing our clients with the highest standard of measurement,” said Josh Chasin, chief research officer at Comscore. “Our MRC accreditations for Media Metrix and other key products continue to validate our commitment to transparency, disclosure and methodological rigor.”
“We congratulate Comscore for demonstrating that Media Metrix continues to meet the rigorous requirements necessary to achieve MRC accreditation,” said George W. Ivie, CEO and executive director of the MRC. “Media Metrix employs some inventive methods that, while untraditional, are nevertheless effective and compliant with MRC’s Standards. We look forward to continuing our work with Comscore and to extending our assessments of Comscore’s digital audience measurements beyond Media Metrix’s desktop and laptop traffic measurement to also include Comscore’s audience measurements for other online platforms, such as mobile.”
Comscore has a long history of working closely with the MRC to achieve accreditation for many of its offerings:
- Comscore received accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration on mobile apps in late 2017 and for desktop, laptop and mobile web traffic in 2016, putting it among the first measurement providers to offer MRC accredited SIVT protection for campaigns across desktop, laptop, mobile web and in-app digital platforms.
- Comscore received accreditation for mobile viewability measurement across display, video, web and apps in its Validated Campaign Essentials (vCE) advertising measurement service in early 2017.
- Comscore was the first company to offer an MRC-accredited viewable GRP for desktop/laptop display and video campaigns. The in-target Audience module of vCE – which reports age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency and GRPs – received MRC accreditation in April 2016.
Additional information about Comscore’s third-party accreditations, certifications and reviews is available at http://www.comscore.com/About-Comscore/Third-Party-Review.
Comscore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, Comscore’s data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market under (OTC:SCOR). For more information on Comscore, please visit comscore.com.
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