Search for "lp pat-5" returned 1546 matches

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

By now, many in the digital space have heard of comScore’s Media Metrix 360 initiative. This represented a major enhancement to comScore’s original panel-only audience measurement approach, where we blend server side data with our panel data to create...
5% - ights/Blog/Unified-Digital-Measurement-Not-Just-Another-Pretty-Hybrid-Face

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend...
5% - ights/Blog/The-Duplication-Complex-Failing-to-Acknowledge-the-Importance-of-Mobile-Only-Audiences

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
5% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

Viewability The Evolution of Digital Advertising From Direct Response to Branding

Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used...
5% - ights/Blog/Viewability-The-Evolution-of-Digital-Advertising-From-Direct-Response-to-Branding

MDA and comScore Release Rankings of Top Web Entities in Malaysia for September 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
5% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-September-2015

MDA and comScore Release Rankings of Top Web Entities in Malaysia for August 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
5% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-August-2015

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
5% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

VideoAmp Unveils Advanced Television ATV Ignite the Industrys First Automated Solution for Total Video and Linear TV Planning Buying and Optimization

VideoAmp, The Total Video platform for the TV and video ecosystem, today unveiled its newest product - Advanced Television (ATV) Ignite. VideoAmp’s ATV Ignite launch partners include, comScore, Neustar, LiveRamp, and NinthDecimal.
5% - ights/Press-Releases/2017/1/VideoAmp-Unveils-Advanced-Television-ATV-Ignite-the-Industrys-First-Automated-Solution-for-Total-Video-and-Linear-TV-Planning-Buying-and-Optimization

Football Season Boosts Mobile Usage


5% - ights/Press-Releases/2007/12/Football-Season-Boosts-Mobile-Usage

comScore Selected World Economic Forum Technology Pioneer

The World Economic Forum Announces Technology Pioneers for 2007: comScore Networks, Inc. Selected
5% - ights/Press-Releases/2006/12/comScore-Selected-World-Economic-Forum-Technology-Pioneer