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El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
9% -
ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand
Formula One is fuelling up the US market
15 million Americans visited digital content related to auto racing sports in January 2023.
14% -
ights/Blog/Formula-One-is-fuelling-up-the-US-market
Comscore INTERACT 2023
COMSCORE INTERACT LONDON will bring together the most creative and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders to get the inside word on what's working for high-performing brands, how to stay...
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eract-london-2023
Back to Regularly Scheduled Programming in Austin TX
As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
28% -
ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX
Who is today’s Spotify Consumer
If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
13% -
ights/Blog/Who-is-today-s-Spotify-Consumer
Pulling Back the Curtain on the 2023 Oscars
With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
7% -
ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars
Selena Gomez supero a Kylie Jenner como numero 1 en Instagram
Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
1% -
ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram
Comscore Reports Fourth Quarter and Full Year 2022 Results
Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2022.
7% -
ights/Press-Releases/2023/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2022-Results
Social Media Ranking by Engagement in India
From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
6% -
ights/Rankings/Social-Media-Ranking-by-Engagement-in-India
Las cinco teles con mayor audiencia en TikTok en Espana
El consumo de televisión marcó el mínimo histórico en 2022 en España, pero sus contenidos siguen interesando a la audiencia. Veamos cómo se comporta el consumo de contenidos televisivos en las plataformas donde pasamos más tiempo al día: YouTube, TikTok,...
19% -
ights/Blog/Las-cinco-teles-con-mayor-audiencia-en-TikTok-en-Espana
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