Search for "lp pat-5" returned 1546 matches

Non-Human Traffic Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your...
6% - ights/Blog/Non-Human-Traffic-Why-it-Matters-and-Why-You-Should-Care

The Effect of Non-Human Traffic on Your Ad Campaigns ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these...
6% - ights/Blog/The-Effect-of-Non-Human-Traffic-on-Your-Ad-Campaigns-ROI

comScore Reports February 2015 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2015. Apple ranked as the top smartphone manufacturer...
8% - ights/Rankings/comScore-Reports-February-2015-US-Smartphone-Subscriber-Market-Share

US Display Ad Viewability Rates Won’t Budge Still at 46 in 2014

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their...
11% - ights/Infographics/US-Display-Ad-Viewability-Rates-Won-t-Budge-Still-at-46-in-2014

comScore Ranks the Top 50 US Digital Media Properties for February 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
18% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-February-2015

Top 10 Estatisticas que Mostram como Economia Política Mobile Entretenimento podem Modificar o Consumo de Internet no Brasil

While it is perhaps not surprising that Brazil is the 1st largest internet population in Latin America with 84 million Unique Visitors per month, the use of the Internet in Brazil is being impacted for many different local changes which are, in many ways,...
8% - ights/Infographics/Top-10-Stats-to-Show-How-Economy-Politics-Mobile-Entertainment-Can-Change-Internet-Consumption-in-Brazil

comScore Ranks the Top 50 US Digital Media Properties for January 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
18% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-January-2015

MDA and comScore Release Rankings of Top Web Entities in Malaysia for December 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
11% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-December-2014

comScore Releases January 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 64.4 percent of search...
11% - ights/Rankings/comScore-Releases-January-2015-US-Desktop-Search-Engine-Rankings

Viewability Online Video and Social Media

As a start to 2015, comScore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign validation tool: validated Campaign Essentials™ (vCE®), and...
8% - ights/Blog/Viewability-Online-Video-and-Social-Media