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Datos expres Torneo Masters
Todo un hole-in-one en redes sociales: el Masters® 2023 ha superado a la pasada edición con un 5% más de interacciones y un 48% más de vis ualizaci ones de vídeo. En esta infografía, repasamos el engagement que el torneo Masters® ha generado en las redes...
32% -
ights/Infographics/Datos-expres-Torneo-Masters
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related...
31% -
ights/Infographics/Nearly-1-in-5-U.S.-Smartphone-Owners-Booked-Travel-on-their-Device-in-Past-Three-Months
5 in 10 Top US Mobile Devices Are Brew Feature Phones
Qualcomm recently commissioned comScore to conduct a study on the U.S. mobile audience to gain insight into the penetration of the Brew feature phone platform in the mobile market today. The study found that as of May 2011, 65.6 million U.S. mobile subscribers...
31% -
ights/Infographics/5-in-10-Top-US-Mobile-Devices-Are-Brew-Feature-Phones
Viewers in Mexico Watched 5 Hours of Video on YouTube in September
Online video is playing an increasingly important role in the web experience of users in Mexico. Since the beginning of 2011, the online video audience has grown 17% to reach 20.5 million viewers, representing 85% of the total online population. In September,...
31% -
ights/Infographics/Viewers-in-Mexico-Watched-5-Hours-of-Video-on-YouTube-in-September
Application mobile 1 utilisateur sur 5 est age de 55 plus
Globally, mobile apps dominate mobile time and are already approaching even the largest desktop sites in terms of reach. They can provide a huge benefit to brands, but with only 1 in every 5 mobile users in France downloading new apps in a month, the...
31% -
ights/Infographics/Mobile-App-1-in-5-app-users-is-aged-55-plus
Download Insights Social Coldplay e Lollapalooza
Os festivais recentes como o show da banda Coldplay e Lollapalooza tiveram enorme repercussão nas redes sociais, multiplicando as experiências através dos meios digitais. Foram mais de 5 milhões de ações com #Coldplay e 2 milhões com #Lollabr nas redes:...
31% -
ights/Infographics/Download-Insights-Social-Coldplay-e-Lollapalooza
Comscore tip #3 de 5: Perfilamiento de sitios
Existe en MyMetrix una funcionalidad que te puede ayudar a filtrar un segmento de un grupo etario específico.
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ights/Videos/Products/Comscore-tip-3-de-5-Perfilamiento-de-sitios
Comscore tip #4 de 5: Medición de engagement
Conozca cómo medir el engagement a través de las métricas que te proporciona MyMetrix de Comscore.
31% -
ights/Videos/Products/Comscore-tip-4-de-5-Medicion-de-engagement
Comscore tip #3 de 5: Rank Sitios Afines
En este video, analizaremos un reporte para entender los medios más afines a un target en específico o combinado y, así, comprender el perfilamiento de los medios por un segmento en especial.
31% -
ights/Videos/Products/Comscore-tip-3-de-5-Rank-Sitios-Afines
Comscore tip #4 de 5: Custom Entities
Descubra qué es una Custom Entity y aprenda a analizar las entidades customizadas en reportes de MyMetrix
31% -
ights/Videos/Products/Comscore-tip-4-de-5-Custom-Entities
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