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How to Avoid the Creep Factor with IoT Technology
Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and...
8% -
ights/Blog/How-to-Avoid-the-Creep-Factor-with-IoT-Technology
Lecciones Aprendidas en Publicidad Digital
As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
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ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising
5 Things We’ve Learned About Online Video
During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how the future of video will evolve and more.
30% -
ights/Presentations-and-Whitepapers/2014/5-Things-Weve-Learned-About-Online-Video
comScore Reports August 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer...
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ights/Rankings/comScore-Reports-August-2014-US-Smartphone-Subscriber-Market-Share
5 Questions and Answers Shedding Light on How Americans Use Mobile Apps
Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile...
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ights/Blog/5-Questions-and-Answers-Shedding-Light-on-How-Americans-Use-Mobile-Apps
Finland Top 20 August 2014
3.6 million people in Finland went online via their desktop PCs or laptops in August 2014, spending 4.1 billion minutes surfing the web – a strong Month-on-Month increase of 5%.
21% -
ights/Rankings/Finland-Top-20-August-2014
Sweden Top 20 August 2014
Recovering from the 2014 low in July, over 8.7 billion pages were viewed by 6.5 million people in Sweden who went online via their desktop PCs or laptops in August 2014.
21% -
ights/Rankings/Sweden-Top-20-August-2014
The Huge Impact of the 2014 World Cup on Internet Usage in Brazil
The world was clearly focused on Brazil this summer as the 2014 FIFA World Cup, one of the most watched sporting events worldwide, this time visited the country of “futebol”. As the 5th largest internet population in the world with 71 million unique visitors...
13% -
ights/Blog/The-Huge-Impact-of-the-2014-World-Cup-on-Internet-Usage-in-Brazil
Germany Top 20 August 2014
56 million users accessed online content through their desktop computers or laptops in Germany in August 2014, with nearly 44 million users watching videos online.
18% -
ights/Rankings/Germany-Top-20-August-2014
Hotsalecommx Drove Significant Referral Activity to Retailer Websites in Mexico
comScore, Inc. a global leader in measuring the digital world, today released data from the comScore Digital Analytix® service showing visitation and retailer referral activity for Hotsale.com.mx during the recent Hot Sale event in Mexico.
24% -
ights/Press-Releases/2014/9/Hotsalecommx-Drove-Significant-Referral-Activity-to-Retailer-Websites-in-Mexico
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