Search for "mobile Metrix" returned 3002 matches

Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
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Local TV Burning Issues Impact of Changes in Measurement Methodologies

When it comes to the evolution of local TV measurement, it can’t be denied that the times are changing. Local television is no longer just linear, but it also reaches across platforms. As a result of this transformation, networks and station groups are...
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The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
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CCPA And Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.
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Terra Uses comScore validated Media Essentials to Measure Improved Ad Viewability of New Site Layout Gains

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their...
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The Huge Impact of the 2014 World Cup on Internet Usage in Brazil

The world was clearly focused on Brazil this summer as the 2014 FIFA World Cup, one of the most watched sporting events worldwide, this time visited the country of “futebol”. As the 5th largest internet population in the world with 71 million unique visitors...
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CIM Validates the MMX Methodology of comScore

comScore (NASDAQ: SCOR), a global media measurement and analytics company, announced that Consejo de Investigación de Medios (CIM), considers that the comScore Enumeration Survey methodology, a component of comScore’s MMX®, fulfills its purpose satisfactorily....
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comScore in Collaboration with CIMM Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms.
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comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities
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comScore Releases 2015 US Online Auto Insurance Shopping Report

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, released its 2015 Online Auto Insurance Shopping Report.
15% - ights/Press-Releases/2015/11/comScore-Releases-2015-US-Online-Auto-Insurance-Shopping-Report