Search for "mobile Metrix" returned 3001 matches

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
24% - ights/Infographics/Dutch-Spend-Half-of-Desktop-Time-Watching-Videos

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see...
52% - ights/Blog/Digital-Audiences-Bloom-in-Warmer-Months-for-Seasonal-Travel-Categories

comScore and xAd Partner to Provide Global Measurement Solution

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links...
32% - ights/Press-Releases/2016/6/comScore-and-xAd-Partner-to-Provide-Global-Measurement-Solution

Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
15% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in...
41% - ights/Blog/Mobile-Ads-Drive-Higher-Brand-Lift-Than-Desktop-Ads

UPS Study Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical...
23% - ights/Press-Releases/2016/6/UPS-Study-Avid-Online-Shoppers-Making-More-Than-Half-of-Their-Purchases-With-Ecommerce

Germany The Rise and Growth of App Usage

App usage on Smartphones drives a growing share of user time, but brands must overcome the hurdle of users’ download habits to capitalize.
8% - ights/Infographics/Germany-The-Rise-and-Growth-of-App-Usage

Weborama integra validated Campaign Essentials di comScore

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform....
28% - ights/Press-Releases/2016/6/Weborama-Integrates-comScore-validated-Campaign-Essentials

Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
32% - ights/Blog/Momentum-in-Mexico-New-Measurement-and-Partnership-Offerings-Come-to-Market

Podcast Consumption on The Rise According To Wondery comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated...
29% - ights/Press-Releases/2016/6/Podcast-Consumption-on-The-Rise-According-To-Wondery-comScore-Study-Released-Today